01. Work Experience

Digital Specialist @ ClearWatt
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Digital Specialist
@ ClearWatt
→ Startup
02.2023 - present
London, UK
  • Developing and implementing strategic digital business initiatives, including managing product marketing campaigns, lead generation, and customer acquisition efforts, and expanding the company's digital offerings.
  • Worked closely with clients to understand their needs and goals and developed tailored solutions to help them achieve their objectives.
Head of Digital Business @ INK Global
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Head of Digital Business
@ INK Global
→ Media Agency
07.2022 - 12.2022
London, UK
  • Developing and implementing strategic digital business initiatives, including managing product marketing campaigns, lead generation, and customer acquisition efforts, and expanding the company's digital offerings.
  • Worked closely with clients to understand their needs and goals and developed tailored solutions to help them achieve their objectives.
Digital Product Director @ Eterny Intelligence
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Digital Product Director / Co-Founder
@ Eterny Intelligence
→ Business Intelligence Consulting Firm & Software Factory
2018 - 2021
Mexico City
  • Applied strong research, data-driven techniques, advanced marketing strategies, and design principles to help our clients build a strong brand and achieve their business objectives while considering societal and environmental impacts.
  • Acted as a bridge between business, IT, and subject-matter experts on various topics related to digital transformation and technology, effectively translating technical concepts and ideas to facilitate collaboration and drive innovation.
  • Collaborated hands-on in the ideation, design, and development of bespoke digital solutions for our clients, effectively meeting their unique requirements and contributing to successful project outcomes.
Chief Product Officer @ Aliv.io
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Chief Product Officer / Co-Founder
@ Aliv.io
→ E-Health ecosystem that allows people to receive medical guidance from a certified physician through web and mobile applications
2015 - 2018
Mexico City
  • Initiate a Health Tech Startup backed by private investors, driving the vision, design, implementation, and continuous evolution of a comprehensive platform.
  • Utilized strong problem-solving skills to distill complex challenges into workable solutions, ensuring that the company's offerings met the needs and delivered value to our business and end users.
  • Worked hands-on with a cross-functional team of developers, designers, and marketers, fostering a collaborative and productive work environment, ensuring that requirements, design, and implementation were lined up.
Head of Product @ Betster
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Head of Product / Co-Founder
@ Betster
→ Web and mobile platform, which allowed the creation and administration of private bets among groups of friends.
2014 - 2015
Mexico City
  • Developed a Sports Betting Startup backed by a seed investor.
  • Strategized and managed product development; identified, implemented, and enhanced features based on customer analytics, research, and feedback.
  • Worked hands-on in designing and developing the brand and platform; implemented the front-end and created collaterals.
Head of Product @ Bantea
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Head of Product / Co-Founder
@ Bantea
→ Cloud-based platform for administrating real estate broker's catalogues, allowing them to connect with a digital community of potential customers
2012 - 2014
Mexico City
  • Initiated a Real State Intelligence Startup backed by angel investors.
  • Conceptualized and created a platform for administrating real estate brokers' catalogues, allowing them to connect with a digital community of potential customers.
  • Worked on the full scale of responsibilities within the company's entire life cycle, including designing the brand and collaterals, defining and managing the product, and developing the front-end.
Head of Product @ Flosanta Interactive
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Head of Product / Co-Founder
@ Flosanta Interactive
→ Software Factory & Digital Agency
2010 - 2016
Mexico City
  • Established a profitable company from the ground up, driving the growth and development of the business.
  • Collaborated with clients to understand their needs and goals, and provide strategic guidance on how to best utilize design and technology to meet those needs.
  • Designed and developed web and mobile apps, including requirement delimitation, business rules definition, UX/UI design, programming, system maintenance, and technology transfer.
  • Led the implementation of business intelligence projects; delimited, planned, designed, developed, and delivered in the private and government sectors.

02. Education

MSc Creative Computing @ UAL
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MSc Creative Computing
@ University of the Arts London (UAL)
2020 - 2022
London, UK
  • I explored the principles of creativity and computational thinking using diverse cutting-edge technologies and techniques, including machine learning, virtual reality, physical computing, computer vision, and more, to craft innovative and engaging digital content and experiences in the realm of art and design.
MSc Marketing @ ITAM
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Head of Digital Business
@ Instituto Tecnológico Autónomo de México (ITAM)
2018 - 2020
London, UK
  • I worked on my quantitative and qualitative research and analytical skills to identify market trends and consumer behaviour insights in order to inform strategic product, brand, and business decisions.
BA Graphic Communication Design @ UVM
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BA Graphic Communication Design
@ Universidad del Valle de México (UVM)
2004 - 2009
Mexico City
  • I developed the foundations that help me think about design today, with the conviction that with coherence and consistency, it has the unique ability to transcend disciplinary and cultural boundaries fostering well-being in people's lives.

03. Skills

Programming Languages
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  • Python
  • R
  • JavaScript
  • C++
  • GLSL
  • WebGL
  • SQL
  • MongoDB
  • HTML
  • CSS
Data Analytics Tools
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  • Jupyter Notebooks
  • SPSS
  • Weka
  • Tableau
  • Google Looker Studio
  • Google Colab
Software & Frameworks
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  • Adobe Creative Suite
  • Illustrator
  • Photoshop
  • XD
  • After Effects
  • Premiere Pro
  • InDesign
  • Blender
  • Unity
  • openFrameworks
  • M. Office
  • Processing
  • Figma
  • Sketch
  • Spark AR Studio
Other Tools
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  • Docker
  • Git
  • Raspberry Pi
  • Arduino

04. Capabilities

Product
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  • UX/UI Design
  • Marketing
  • Management
  • Development
Marketing
+
  • Strategy
  • Management
Branding
+
  • Strategy
  • Design

05. Interests

I’m passionate about:
  • + User-centric innovation
  • + Market-led strategic change
  • + Digital business transformation
  • + Human-computer interaction
  • + Consumer behaviour
  • + Strategic design
  • + Generative art
  • + Machine learning & AI
  • + Virtual & Augmented reality
  • + Physical computing
  • + Speculative design

I have worked across different domains, exploring a broad scope of skills in the realm of marketing and brand strategy; creative and art direction; UX/UI and visual identity systems design; web, mobile, and creative development.

Fluent in English and Spanish (native).

Eligible to work in the UK.